A sales piece/interview with sales director Paul Oughton. Oddly enough, it doesn't actually contain any information on Fallout 3's sales that hasn't already been repeated ad nauseam.
“It's always nice to receive positive recognition and to receive this from your customers and peers is fantastic,” says Bethesda’s sales director Paul Oughton. “I had it down as a one-in- three chance between us and two others, so put £20 on each.
“The key to Fallout 3’s success started with Oblivion. The market already had belief in the ability of Bethesda to produce great games. There was a huge amount of goodwill extended to us and retail had the faith to support our aspirations. In the end, the code delivered, the faith paid off and we all have a lovely warm feeling.”
Despite the game’s first week sales, the team at Bethesda had to contend with one of the most congested video game release schedules in history. To ensure the game didn’t disappear into obscurity, the publisher spent much of its whopping £2.5 million UK marketing spend on a campaign that lasted right up to Christmas.
“What we learnt with Fallout is that even with a triple-A rated game you have to compete effectively at retail, not just at launch but in the run-up to Christmas as well,” adds Oughton.