Probably winning a price for the most unhyped going gold in the past 10 years, Bioshock seems to have gone gold in hiding:<blockquote>BioShock has already gone gold. How have you celebrated this milestone in the past, and how did you celebrate this milestone for BioShock?
We just had a team party in Boston, and then we have a event on the launch night on August 20th, which we’re inviting lots of people to, including members of the BioShock fan community. I'm actually looking forward to that, because launches are usually such abstract things. You wake up launch morning and it’s like, "Hey, our game has, umm, shipped to retail!" It’s not exactly like headlining at Madison Square Garden.</blockquote>Street dates are (I assume still) August 21 for NA and August 24 for Europe.
Link: Level Up interview with Ken Levine.
We just had a team party in Boston, and then we have a event on the launch night on August 20th, which we’re inviting lots of people to, including members of the BioShock fan community. I'm actually looking forward to that, because launches are usually such abstract things. You wake up launch morning and it’s like, "Hey, our game has, umm, shipped to retail!" It’s not exactly like headlining at Madison Square Garden.</blockquote>Street dates are (I assume still) August 21 for NA and August 24 for Europe.
Link: Level Up interview with Ken Levine.