I think that trends run deeper than just blaming big media outlets and Bethesda. They are just unscrupulous, mediocre, pathetic little forms of life who take advantage and explore opportunities. But they did not create mass societies, mass consumerism; they just tap into it. What infuriates the fans, most likely, is how they go about it, lying shamelessly and advancing the game as something that is not. So, they are dishonest, disrespectful (because it puts forward such unpolished games), despicable pieces of garbage. I think this is largely a generational issue (as Harvard's professor Robert D. Putnam says in Bowling Alone), but there are also socioeconomic changes that run deep and explain why companies are behaving in such a way. Mind you, I don't think they are without guilt, because not only have they passively accepted changes, but have built on them, made it significantly worse, and added strength to the status quo. Is any antithesis on sight? I'm not sure, but there are indices of a certain limited effectiveness of the current strategy. Take Pareto's indifference curve and the notion of diminishing marginal utility. There won't be another Fallout 4. If Bethesda's has some thinking brains in it (greed works in strange ways), it knows that. So they may react to this and scale down its shameless dumbness and supreme dishonesty, as a rational reaction.