The articles contradicts itself? It is true however that the loudness is up, and that's because they compress all the rich waveforms and reduce dynamic variety of a song, thus it becomes a loud, alas very linear version. And loudness attracts the ears attention more, because we perceive loudness as more important, but if you listen to a song or composition long enough, this novelty fades and your are left with a lesser piece. I don't really see how this supports the name of the article. More so , because of the part about more notes and chords, which is interesting, but this is all pretty sketchy, because music doesn't consist of note values alone, there is pulse, rhythm and many other things to be discussed. Though pop was always fast food type of shit, it was, is and will be on varying levels of shitiness, but shitiness none the less.